After Jason returns from a trip to the largest monolith in the world--Uluru, Chris gets a report, leading to a discussion about the 5 largest monoliths on the planet.
Jason asks Chris about jury consulting in America and how the American justice system differs from the UK/Australian system.
The conversation shifts to propaganda within democracies and their inhibitors such as the previous USA "Fairness doctrine" and their contributors, large well funded private media empires. In the process, the "Illusion of Truth" effect is discussed.
Jason and Chris catch up before Chris puts Jason through the paces with a quiz on the most prolific artists. Then the two talk with Zimbabwean-born UK recording artist Jerome Arab. His music has produced half a million streams, and he has set the ambitious goal to produce a track a week in 2021. However, Jason immediately takes the conversation off to Rugby and makes strong attempts at linking his comments to the topic. Jerome talks about how he moved from Zimbabwe and Zambia at a young age to Manchester, how he realized the arts and music specifically spoke to him at a young age, and shares the construct he uses to find creativity and flow in anything. Jason inquires how Jerome’s perspective can help his golf game, and Jerome has an answer! Chris inquires about Jerome's pressure on himself and how he manages the pressure to create in volume. Jerome explains his mindset and motivation that helps him through writer’s block. Jason applies Jerome’s method to the business world, which transitions the group to talk about the business of music and the importance of considering the pros and cons of working with labels. Then, in a natural turn in the conversation, Jason debunks an important myth about certain business entities. Jerome then provides an unexpected take about the modern music business, being entrepreneurial, and the importance of marketing skills. Jerome Arab’s music is available on many platforms such as Spotify, Amazon Music, and Apple Music. Quiz soundtrack, Giulia's Chase, © 2020 by Casting Nail. ...
Jason & Chris catch up on the state of the pandemic in Australia and America before diving into a quiz on some of the most successful marketing and advertising campaigns. Tom Kelley talks about how the powerful Nike ad campaigns that were developed during his time at Nike and Weiden + Kennedy started with staying on mission by listening to the “voice of the athlete,” which is democratized by another element of the mission “if you have a body then you are an athlete.” Chris asks Tom what it takes to make decisions that are bold and brave and potentially not in the short-term business interests of a large, for-profit company. Tom takes the concept further to describe the importance of courage in expressing a perspective for anyone. He also reminds us that this has been a part of Nike’s DNA since the early days with the outspoken Steve Prefontaine. Tom talks about the importance of culture in an organization, where he thinks it comes from, and names three things that help make a culture worth being in. Jason, Chris, & Tom discuss some of the marketing field changes over the last 10 years as direct marketing principles that have worked their way into traditional marketing are the tension of considering the consumers you serve with consumers being nodes of information and the importance of considering how you earn your way into the conversation. Tom discusses his time managing the Jordan Brand for Nike, including the challenge of being the steward for an already elite brand and taking it somewhere new. Tom then wraps with the next chapter in his career, starting his own firm. Quiz soundtrack, Giulia's Chase, © 2020 by ...
Chris asks how Zane came up with his amazing animations from his shows that explain complex concepts in concise periods of time. Zane explains how his shows' goals were to be as entertaining as possible and "trick us" into learning about the various cultures he experienced in his travels. Jason tests Zane on his Japanese, and Zane explains the method to his madness. Jason speaks for his country as he often does. Zane explains how he plans to do a 90-date stand-up comedy tour that involves him performing at breweries and doing collaboration beers in each location. Jason offers to be Zane's "fixer" for Australia. And finally, Zane busts a myth about hangover cures and shares his secret weapon that he sought after for four years. Zane closes by explaining why he's moving from travelogues to stand-up comedy. Tickets go on sale on St.Patrick's Day--the day this episode drops in the US! ...
