Jason & Chris catch up on the state of the pandemic in Australia and America before diving into a quiz on some of the most successful marketing and advertising campaigns.
Tom Kelley talks about how the powerful Nike ad campaigns that were developed during his time at Nike and Weiden + Kennedy started with staying on mission by listening to the “voice of the athlete,” which is democratized by another element of the mission “if you have a body then you are an athlete.”
Chris asks Tom what it takes to make decisions that are bold and brave and potentially not in the short-term business interests of a large, for-profit company. Tom takes the concept further to describe the importance of courage in expressing a perspective for anyone. He also reminds us that this has been a part of Nike’s DNA since the early days with the outspoken Steve Prefontaine.
Tom talks about the importance of culture in an organization, where he thinks it comes from, and names three things that help make a culture worth being in.
Jason, Chris, & Tom discuss some of the marketing field changes over the last 10 years as direct marketing principles that have worked their way into traditional marketing are the tension of considering the consumers you serve with consumers being nodes of information and the importance of considering how you earn your way into the conversation.
Tom discusses his time managing the Jordan Brand for Nike, including the challenge of being the steward for an already elite brand and taking it somewhere new. Tom then wraps with the next chapter in his career, starting his own firm.
Quiz soundtrack, Giulia's Chase, © 2020 by Casting Nail.
Jason starts by discussing his escapades with Vodka O and then describes an exciting new project he is involved with that feeds the homeless and gets restaurant owners a tax break. Then Chris quizzes Jason on recording artists before going to interview Sonic Boom writer Peter Ames Carlin. Peter describes his experiences shadowing Bruce Springsteen for the bestselling book Bruce and then discusses his latest work, Sonic Boom, about the incredible run Warner Bros. Records had with their unusual strategy of finding the best talent and helping the artists get opposed to replicate the sounds and style of previous hits. ...
Chris gives Jason a quiz on conspiracy theories, and then the two answer the first listener question of 2021, "Why do people believe in conspiracy theories?" The two then interview retired Clinical Psychologist and Past President of the American Society of Trial Consultants, Doug Keene, Ph.D. Doug drops some wisdom about the structures and motivations at play and then shares a way to talk to people you care about who have a very different view of truth than you do. ...
Maxi comes over to Jason's house on a break from work, and they dial up Chris to talk about his work as a lifeguard, firefighter, author, educator, and cast member on the hit global factual TV hit Bondi Rescue. The three share some laughs, stories and debunk a myth along with a quiz on lifeguards and firefighting facts. MealPass inquiries, please contact Jason Graham-Nye at [email protected] Quiz soundtrack, Giulia's Chase, © 2020 by Casting Nail. ...